THE IDEA BEHIND THE DESIGN
The idea behind the TLK x BHM LE Tee came together at what we like to call a “thought virus” session, where we throw around concepts until we all are infected with the same idea, then bring it to life as our cure
We have always wanted to do something special for Black History Month but Toronto, being the global city that it is, makes it hard to come up with a design that is inclusive to the 416. Thanks to the recent “HYPE” around throwback sneakers and the talents of Dion Fitzgerald (the designer), the idea of the BHM design has been given new life.
The “KICKS”
We have replaced the letters of the “KICKS”, that we normally use on the TLK logo, with five throwback sneakers (Travel Fox, LA Gears, Ewing’s, British Knights, and Fila’s). Our goal is to pay homage to the roots of, not only the sneaker culture, but the growth of Toronto’s urban culture as well.
The “Gap” between the Heart
There is a saying…”You can’t look at the future until you understand the past”. The reason we highlighted the heels of each sneaker is to represent forward movement towards new beginnings. The gap between the sneakers and heart is “HISTORY” in the making; we will all fill it in differently with our own personal memories of “I remember when…”
The “HEART”
The city-line that runs through the heart represents UNITY. Our city is one of the rare global cities that you can come to and, not only hold on to your culture, but diversify it as well. The Heart and the entire shirt is black that lays on a basic white background. The reason for this is “Black is the absorption of all color”, which is much like Toronto and our acceptance of many races.
When it’s all put together it stands for LOVE, HISTORY and UNITY through everyone’s SOLE.
We will be hosting a pop up shop for the launch of the collaboration with Dion Fitzgerald. We still haven’t decided how many TLK x BHM LE Tee’s will be made, but details will come soon.
You won’t want to miss out on this Limited Edition Tee.
Peace
IDEEa
